Prince
Rolex Prince Watch – Ref. 3361
Prince series watch original model is Prince Classic Ref.1343, and then launched Prince Brancard Ref.971. The feature of this style added a significant extension stretcher around the rectangular case(French brancard in Engilish is stretcher, at that time Gruen Techni-Quadron model is brancard style). Ill-timed, The stock market plunged on Oct 4, 1929, global economy caught in the dark crisis know as “Great Depression”, Joint and several the Swiss watchmaking industy which also facing an unprecedented grim period.
For example, Audemars Piguet just sold out 54 watches in 1931, even worse they just sold two in the whole year of 1932. Although in a poor market environment, Rolex never stop developing and testing the rectangular case, subsequent released Railway Prince Ref.1527, Prince Dauphine, H.S.Jumping Hour and Sporting Prince Jumping Hour and other models. However, as people’s enthusiasm on square watch rapidly faded, Prince eventually discontinued around mid-1940s.
Prince Super Precision Aerodynamic Ref. 3361 which launched in 1939 maybe the last Rolex Prince model, set a second hand in center and top and bottom case size is different design, showed Rolex still worked hard to do new attempt on square watch even in a poor enviroment, but ultimately not match the overall market trend. But the exact time of Prince discontinued still a not sure, it is said that there had been Prince made in 1952 appeared on the market.
Since 1950, in the view of the market performance as well as production in watch industry, the pursuit of performance were completely overwhelming beauty and style. A variety of Rolex utility watches shining, the elegant and beauty of Prince became history, but remained in the memory of watch fans. Times continue to move forwoard, perhaps the pursuit of performance haven’t been to the end, but the retro, sophisticated, gorgeous, delicate feelings will not be buried by mechanical performance. Rolex always advocate performance, once again bring new colorful Prince back to the spotlight of the stage, indeed symbolic a revolution about beauty is quietly launched.
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